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Re:Startup School 14: How to Think About PR – Sharon Pope by wonderous on Saturday May 20, 2017 @05:08PM (#14384363)
"Startup PR Mistakes": https://m.youtube.com/watch?v=z6v6Um-hBT0

(Above is another recent presentation by YC on PR covering some of the same points, but also with a few different points too.)

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