I'd love to believe that, but I felt much the same way in the double-dickities, when popups and popunders were rampant, and popup blockers started becoming common place. Eventually, only the oldest and least tech literate of people still had browsers that allowed popups, and they started to go away. It seemed like advertising like that was going away, but it didn't, it just changed, and instead of opening in a new window, it just opens as a DIV in the same one. Only this time it's controlled by the same javascript that is required to make the site even work, so it probably won't ever go away.