Re:Twitter abandons 'Do Not Track' privacy protection
by sangnoir on Saturday May 20, 2017 @05:13AM
(#14381581)
> It's why Microsoft's auto-opt in, while probably well meaning...
I might be overly cynical, but I think that was pure covert corporate warfare on Microsoft's part: it could reduce Google's income and was good PR.
Do Not Track was an attempt to give users a voice and the overwhelming response to it by the trackers was to ignore it. DoNotTrack wasn't an effective anti-tracking solution, but for every opt-in, it was a clear message from users. It's why Microsoft's auto-opt in, while probably well meaning, really screwed the whole thing. It had to be a choice.
It was a message, and it's still a very strong argument when it comes to the discussion about dishonesty among trackers and advertising networks.