edited to correct grammar
There is a smoking gun! Look at West Virginia and the pills that were prescribed. I am talking about 780,000,000 pain meds. In a state of 1.84 million residents, the shipments amount to 433 pain pills for every man, woman and child in West Virginia.
The death toll for this 5 year time between 2007-2012 is 1,728 West Virginians died from overdoses of hydrocodone and oxycodone.
http://www.nbcwashington.com/news/local/Drug-Wholesalers-Shi...
So you are 100% right about public perception. I live in a large city in PA and my In-laws come to visit from W.Va and I always tell them I see more people high in W.Va then in my Center City neighborhood and they always roll their eyes like I am crazy.
This seems like a way to raise awareness in a more responsible way.
EDIT: also I want to be clear that I don't think journalists are sitting at their desks saying "Uh oh, white people are in trouble! Sound the alarm!". This is great coverage, and it's a complicated issue.
I'm not saying that we shouldn't treat these people with compassion -- exactly the opposite. The LA Times series in particular is a fantastic piece of reporting. Rather, I'm saying we should consider why the portrayal of this particular drug epidemic is so different than others, and how we can extend the same compassion to others who have also had their lives and families destroyed by drugs. We hear about these people because they're white. Meanwhile, what's happening to the people we don't hear about?