It's totally in Netflix's interest to keep DRM and make it harder and more complicated to implement. It creates a huge barrier to entry and keeps the labels and people thinking this is "ok" or even "needed".

What could they do? They could not laud DRM on their blog. They could say they are reluctantly adding it. They could probably have pushed for 1080p in Chrome, etc. They could make their own stuff DRM free and publish piracy/subscription stats to show how much DRM helps.

Their choices aren't just "fully embrace it" or "go out of business".