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Re:Why We Are Self-Publishing the Aviary Cookbook by faet on Monday May 15, 2017 @01:16PM (#14343271)
>cost $3.83 per book to print, shrink wrap, and ship to the US.

This is because they have access to a traditional printer and are able to order the volume needed for that price. A print on demand book from amazon that is 200 pages, full color will cost ~$15/book. But, that price is fixed whether you buy 1 or 5000 copies. Add in amazon's cut and you're looking to make 30% for each sale on amazon.com. If they handle distribution to bookstores you're looking at a 10% cut.

This is the option available to most self publishers and the margins are not that much better than going with a traditional publisher. Especially, because the author needs to front all of the costs for editing, design, etc.

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