With respect to the book chapter, as I interpret it, reciprocity includes asking for the licensee to open source their work. But I leave this to the experts to interpret definitively.
Assuming I am not misunderstanding, if the licensee "reciprocates", then there is no closed source and the "problem" I am alluding to goes away. Because users can now see the source code and theoretically they can determine where it came from.
(The problem being that GPL source code and the value thereof is sometimes "concealed" in closed source products. This is just my personal view. I may care about things that others do not. Opinions may differ.)
The Affero GPL tries to close that loophole.
If I copy GPL-licensed code without following the license terms, the GPL no longer applies and the code becomes unlicensed. The GPL is explicit about that.
If I acquire code under another license than the GPL my copy is not GPL-licensed even if it's available under the GPL license. Ultimately, the GPL requires that all people who pass on code under the GPL adhere to its terms. If one person in the chain didn't (for example by not making available the source) all subsequent copies become unlicensed.
Reciprocity means a mutual or cooperative interchange of favors or privileges. Something is reciprocal when it is performed, experienced, or felt by both sides. (The American Heritage Dictionary of the English Language, 4th edition.)
The GPL license is reciprocal, because it is “performed, experienced, or felt” by both sides—the licensor and the licensees both use the GPL.
In non-legal terms, I'd put this as "the GPL allows you to redistribute in kind: by extending the offer the original licensor made to others." The "price" of redistribution is agreeing to public participation in the co-evolution of the software.
This is not to be confused with Artifex's offer to dual-license: you may either accept the terms of the GPL or purchase a commercial license. These two worlds do not interact other than Artifex, the copyright holder, uses its rights under copyright law to offer these two alternatives.