I wish I knew about EmailOctpopus before I built an in-house solution at work to save $3k per month. Maybe you just need an explainer animation to market your service?

Here I made one for you using my startup: http://www.superanimo.com/animos/cartoon/148

But seriously I think starting out simple is the way to go anyway. I can't get anyone to make animations on my site and the site has an 80% bounce rate. I'm starting to think I started with a product that's too complex. Now I'm turning it into an app and trying to simplify it.