I don't mean to be snarky but where exactly would you start to work on it? Every major scandal so far has shown that society by and large doesn't care about privacy (or isn't even willing to learn about the implications which could result from reduced privacy) and these very same people go to the polls.

I'd start at home - that's New Zealand for me. Unfortunately it doesn't seem that easy to change the government but I wouldn't say I'd given up on it. Quite how the current government got in with the scandals revealed during the election is beyond me, but says a lot about their opposition.