This is a problem with all IP. People fail to consider a business' need to recoup expenses associated with developing a product, be it software, hardware, pharmaceuticals, or widgets.

And the initial price you pay can't merely cover the cost of research, testing, development, production, supply chain profits, transportation, and meager profits for the business, but it has to extend to maintenance, updates, warranty coverage, returns, replacements, etc. Maintaining software is a continual battle, especially if the software is going to be implemented in an extremely segmented market (Android and the thousands of versions in the wild, personal computers with thousands of makes and models of graphics cards, drivers, chipsets, libraries, etc.).

Developing and testing software updates, which are expected weekly and free of charge, isn't only an Apple thing. And they weren't the first to start it.