It's not a dilution. It's quite the opposite, it is an expansion of what Surface can be. And let's reach back to the original Surface that was envisioned a decade ago that no one remembers, you remember that table? That Surface? And how it became a tablet years and years later? I think their marketing team has thought about this but, abstractly it seems that they are trying to cover all existing hardware concepts that are in the world today in the Surface line, phone, tablet, laptop, maybe TV. That's plan now of Microsoft's strategy. What's next up Microsofts sleeve, HoloLens. They are still chasing that dream that they envisioned with Surface but it's not going to be realized with the Surface hardware, they are a means to an end (hardware manufacturing experience, keep and grow talent, test device interfaces, implant touchable everything on all devices)