> Sometimes heck is censored as h* ck. Matt Nelson, who runs the WeRateDogs Twitter account (@dog_rates), says tweets from WeRate popularized h* ck and its derivatives. "I'm sure someone else did that before," he says, "but it was something original to me and I used it to such an extent that people associate it with [@dog_rates] now."

Huh, hadn't seen it around. Interesting. (And missed that line)

that's the joke

It's not a joke, some people are like that.