http://www.nkhome.com/rowing-sports/empower-oarlock
This comes from a manufacturer of standard rowing equipment and is priced at a level suitable for small programs or individuals.
2 others that are currently under development:
https://www.kickstarter.com/projects/1605381989/the-rowing-a...
Both of these use smartphone apps for the UI.
I imagine a football is easier to sneak sensors into than a cricket ball though. Restrictions of the ball itself. Which I realize now that you call it out.
Out of curiosity, could you link to some of the rowing sensors? A quick google brings up http://www.smartoar.com/ i'd be interested in seeing what there is in the way of cheap options you've used.