Re:Juicero founder defends machine
by lolc on Friday April 21, 2017 @11:42AM
(#14166543)
In a word: Glee.
I still find it surprising they managed to attract 120M funding. Sometimes the thing itself is not noticeable but the circumstances of its existence are. And then it can teach us something about reality. Or the reality of other people.
Apparently some people thought this would become as big as Nescafe. You don't need a machine to pour juice, you need one to brew coffee. So it seems investors let themselves be fooled to think that the juice would be "special".
I still find it surprising they managed to attract 120M funding. Sometimes the thing itself is not noticeable but the circumstances of its existence are. And then it can teach us something about reality. Or the reality of other people.
Apparently some people thought this would become as big as Nescafe. You don't need a machine to pour juice, you need one to brew coffee. So it seems investors let themselves be fooled to think that the juice would be "special".