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Re:Google’s Featured Snippets are often wrong, and also dama... by 8ytecoder on Thursday April 20, 2017 @04:42PM (#14160649)
1. Nordstrom would rather pay to keep the customer

2. Google charges a fraction for bidding on your own brand/website.

Re:Google’s Featured Snippets are often wrong, and also dama... by malchow on Thursday April 20, 2017 @04:52PM (#14160739)
A woman in her sixties Googling for "nordstrom" is a Nordstrom customer.
Re:Google’s Featured Snippets are often wrong, and also dama... by 8ytecoder on Thursday April 20, 2017 @06:09PM (#14161350)
Of course. That's why I said "keep" and not acquire. What I meant is Nordstrom would rather pay Google to not lose the customer to some other site because of the placement of ads on Google.
Re:Google’s Featured Snippets are often wrong, and also dama... by jacquesm on Thursday April 20, 2017 @05:04PM (#14160887)
Sooner or later the new middleman will always start to behave like the old middleman. Before it was the yellow pages, now it's google.