The problem is that so many sites have absolutely no shame about how many or what kind of ads they will jam into a page. LA Times is a great example - https://nelsonslog.wordpress.com/2017/03/25/la-times-and-ads...

If a site is willing to treat their consumers that badly then fuck them. I have no respect and will not feel bad about using an ad blocker there.

On the flip side, a number of sites have started asking to turn off ad blockers (e.g. Wired), and if it's a site I visit frequently I'm willing to give it a try. If the page is filled with video ads or blinky shit, the ad blocker gets turned on again.

> at least Eyeo makes an attempt at keeping the web free

All blockers allow you to whitelist whatever site you want -- if allowing a site to fund itself through advertising is fine with you. I personally prefer the "user decides" approach than the "yet another 3rd-party decides" approach when it comes to whitelisting.

Fair enough. I just wish it were true that users were deciding. All my research and data shows that the majority of users don't know how to whitelist a site or even that they have adblock installed. A friend told them to install it or a family member etc. Which is why Google controlling what is acceptable without user input may not be that bad.