Re:Google plans ad-blocking feature in Chrome browser
by slg on Wednesday April 19, 2017 @10:04PM
(#14153405)
This is not a problem you can just throw resources at to solve. The problem is that some people will only categorized ads as "intrusive" if they play sound or take over control of the whole page. Others will categorize every ad as intrusive. Some people will categorize only ads that inject malware as "dangerous". Other will categorize all ads that have any form of tracking as "dangerous". The most straightforward way to serve both of these audiences is to block all ads. Few people are really going to complain that they see too few ads. Google is unlikely to do that for obvious reasons. So how do you satisfy people all both extremes of those definitions?
Except if you're Google and have near-infinite ML resources at your disposal and 50% of the browser market. An algo could be trained by a thumbs up / thumbs down to spot good and bad ads / vendors within six months.