Why are you saying no, then proceeding to make the parent's point for them?

Google is an ad network, not an ad agency. All ads should meet the Initial Better Ads Standards at the very least, we're not talking about creative quality here, we're talking about reducing user pain that things like fullscreen ads, autoplays, popups... create.

It's a good start, but consumers deserve a better ad experience for approved formats too.

> their ads will meet standards

If something else on the page doesn't, presumably Chrome will block Google's ads too.

Their ads meet the standards?

YouTube doesn’t have auto-playing video ads with sound?

YouTube doesn’t have countdown based ads blocking the content?

Google.com always has less than 3 ads?

It will meet their "standards", which in the past have not prevented Google ads from being used for a lot of different types of nasty, malicious activity.

https://en.m.wikipedia.org/wiki/Malvertising

Except it's your device, you can choose to block ads.

And what about the grandmother of the guy next door? What about the other 99.999% of internet users who are not you?

or some kind of anti-trust eventuates