The Art of Writing One-Sentence Product Descriptions

Re:The Art of Writing One-Sentence Product Descriptions by dalbasal on Wednesday April 19, 2017 @09:17AM (#14147457)

I think you're on the money, there isn't a good "A for B" analogy.

That said, I like formulas for this sort of thing, whther they yield the final solution or not. Uber's sentence from the article could be an alternative:

"You push a button and in five minutes a Mercedes picks you up and takes you where you want to go."

"You push a button and you can read 26.4% faster."

That still feels a little vague and evasive, I think.

"You push a button and your book is re-formatted and coloured so that you can read faster."

If you have to have an anology, you could try. "A yad for ebooks."

https://en.wikipedia.org/wiki/Yad

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Re:The Art of Writing One-Sentence Product Descriptions by traviscj on Wednesday April 19, 2017 @09:47AM (#14147644)

I don't think the formula makes sense with "A" you have to include the Wikipedia link to. The point of "the uber for y" or "the apple of x" is that it plays off of our deep seated awareness of uber and Apple. Do I want to be a yad? I don't know.

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