Re:The Art of Writing One-Sentence Product Descriptions
by gnicholas on Wednesday April 19, 2017 @11:42AM
(#14148510)
You're right — this is a terrible analogy from a customer perspective. I only ever use it if pressed by a VC who wants to know how our business model will work. There aren't many tech (non-biotech) that get most of their revenue from licensing, so Dolby it is. But the analogy only "works" in the context of a discussion about business models.
The first thing I know about Dolby is the noise suppression technology for tapes. So you are noise suppression for reading ? Well, that didn't work.
Next thing I'm thinking of is Dolby surround. But I can't think about how surround sound should work with reading.
I look at your webpage and now I know your product. But "we're the Dolby for reading" didn't help me at all in understanding your product.
Most of the time on hackernews when I'm reading "We're the X for Y" I have to google X first to understand what they're trying to say with this sentence.