This is worse than ever, they invest most of their effort in getting you to follow their cherry picked celeb users for your country. Then they spend the rest of their effort trying to ban you.
- Don't give us an email > account locked
- Don't give us a phone number > account locked
- Don't change your egg avatar > shadow banned
Also they don't lock out your account because of a lack of an email or phone number - you just need 1 of those to signup.
From there it follows that Twitter might prepopulate a few tabs with News, Entertainment, Video Games, etc. for new users the same way reddit does a default front page.
How does that work? Were you in social marketing? If not, a term-of-the-employment-agreement required this? If the latter, that's the most horrendous thing I've heard today (other than, you know, assault, rape, murder, mayhem, and war)
I would think this functionality is removed from the site by now. After all, employees might state things on their personal Twitter profile that the company does not agree with.
These days I try to keep my Twitter account more or less anonymous, so I can be free to say the things I believe or want to say. I make sure my Twitter account can not be linked to my LinkedIn / StackOverflow / Github profiles.
I think one of the biggest challenges for Twitter is on-boarding new users.
With regards to the platform itself: it would be nice if Twitter would had some sort of article quoting mechanism. It's not uncommon to see a Tweet with text from an online article included as a picture. I also do this myself sometimes, since it seems to me people are more eager to click a link if they get a much better grasp the linked content and 140 characters is just too little for this purpose.