Wasn't Alfred Nobel the son of an arms dealer, himself an industrial arms dealer who made a fortune out of wars and killing ? IIRC he was dubbed the merchant of death, and he got shunned by this woman he loved because she was a pacifist and refused to be with someone who makes (tons of) money on war and killing.

Trying to PR himself into having a good reputation after his death does not change the fact that he is responsible for countless deaths and made a huge profit out of it.

So a pseudo nobel is imho way better than an actual nobel.