I fear you may have misinterpreted that result. Trekstor doesn't make panels. They buy panels from OED Tech based in Shenzhen. OED Tech is actually a company started by former E Ink engineers who left Boston and moved to China. They were sued by E Ink because those guys just stole the chemical formulas and production processes. OED Tech even approached us (we buy E Ink panels) and promised to undercut their price.
Competition is good but I kind of prefer genuine competition. I had high hopes for interferometric but Qualcomm shut that down.
Except in the industries and product areas where IP is being used for land-grabs, rent-collection, little-to-none innovation and roadblocking any and all competition. In those cases (as E-Ink), I am glad there are still places in this world where people can continue to push the envelope and innovate to create better products for our species. IP be damned.
On the other hand, taken from the article: "overall quality of the screen wasn’t quite as good as E Ink, but it wasn’t very far off either".