Like I say, I don't know that it is. I presented a hypothesis that seems like it fits the facts fairly well.

Do you have another hypothesis about what the term means in context? I note that "it's a reference to Paradise Lost" is not very descriptive: for example, if I talked about "Google's Frodo" you might ask what I mean by that, and "he's a character in Lord of the Rings" does not answer the question.

I don't really have to have a hypothesis, it's not that uncommon a term. It's used for all sorts of things including a fairly generalized 'insatiable and demanding metaphorical monster'. If someone offhandedly mentions Icarus it seems reasonable to assume they're not really alluding to a review of the Hungarian brand of buses posted to alt.rec.bus in 1991.

Take a look at, say,

http://www.nybooks.com/search/?s=moloch&option_match=&year_a...

Lots and lots of Moloch. Your hypothesis is 'it's a reference to some logorrheic blogger'. Sure, it's possible you're right but it's one hell of a weirdly specific guess. It's not like the three people to ever mention Moloch were Milton, Ginsberg and internet-man-addicted-to-his-own-typing.

Well, there is more than one social allegory related to Moloch. Many of them have no obvious relationship to Google. Which is why I asked the question in the first place. So people tried to be helpful and identify any sources that might be related.

I just read the character description for Moloch in Paradise Lost, and don't see any obvious theme you might tie to Google.

In fact, I'm still not quite sure what the original comment was trying to say. Apart from some fuzzy notion that capitalism is sort of like Moloch and we keep feeding it with our "children". Where children is what? Privacy? Money? Open source tools?