Think about it this way: Let's say you invented some brand new technology that was revolutionary and extremely useful. You're just a single person, so you don't have the resources to bring it to mass markets right away, but you start small-scale production and it quickly gains popularity. Big Company A who has massive manufacturing facilities notices the growth of your product and the value it has and decides to make a clone of it, but they already have huge production facilities and a refined supply chain, so they can produce many many more than you are capable of producing, so they flood the market with clones, which are easier for the public to get.

Is this really fair to you? Big Company A stole your invention and leveraged their market power to basically shove you into a corner and out-produce you, but if it weren't for your original idea, they would have never done any of this. It's the concept of a company stealing an idea/invention from someone else and using it to profit themselves that doesn't sit well with me.

If a company is able to clone your idea and able to execute it better then your idea wasn't unique enough and your product is lacking something that the other company has.

Take for instance Google Plus, clearly a clone of every other social media. But it didn't work out too well. Facebook on the other hand was a copy of other platforms as well but well executed. Plus can Snapchat still be considered a small company, I guess in comparison to Facebook sure.

>Is this really fair to you?

Yes, that's perfectly fair to me. That's how competition works.

The world would be a dark place if nobody copied other peoples' ideas and made products/better products out of them.