Instead of writing blog posts as a vital sign, maybe it would help to offer some regularly updated pre-defined "bundles" of ST together with package sets for a certain audience (JS/TS/Python developer, etc.). Many packages have a higher update frequency, so even when there is no new ST build it would make sense to also update such bundles on a more regular basis (I know packages are updated automatically -- but this would give a better impression regarding the activity and the size of the ST community for new users).

I imagine the introduction of something like "Sublime Text distros" in package control, which would provide ST users something akin to the different Eclipse flavors (or the various .vimrc settings available online) could be quite useful. While the package control setup is already pretty straightforward, it is still rather confusing for new users that they have to manually install such a 'basic' feature (and Atom, for example, is much more polished in that regard).