Our markets are usually regulated to make sure monopolies don't arise, and if they do, they may be forced to downscale, split or open market for competition.
This is not the case with major social media sites, that answer only to the mighty dollar.
It's more like you having a potluck, or cook-off, meaning anyone can come and join and contribute food.
But then someone prepares Surströmming, Hákarl or Shiokara, which is technically food (content) that someone might like. It will now smell all over your potluck and have a detrimental effect on peoples view of it. You have previously reserved the right to turn away participants, and you exercise that right.
The message of the grafitti is not what people care about, it's that it was painted in the first place.
Your analogy only works if you have a big sign outside your house saying "Please paint my car".
So my analogy still works.
The difference is that on YouTube some "graffiti" are permitted while others aren't whereas on my car, none are permitted.
I use the following analogy for the latter: Would you call it censorship if you decide to remove the graffiti someone spraypainted on your car?
No one has the obligation to provide for unrestricted distribution of opinion/information. Especially not state-financed media, as they have a stake in education of their citizens.