Everyone needs to aggressively block ads so that there's more motivation to develop better monitization approaches.

Careful what you wish for. I bet the Verizons and Comcasts of the world have some ideas for monetizing web content. Buy the "sports package" and you get ESPN on your TV and access to sports blogs on the web.

It's entirely unclear that will be affected by adblocking, however - they would do this anyway if they thought they could.

If ad-supported blogs are a viable alternative, then there were always be ad-supported blogs. If it isn't, well, some of them will probably go on with tip jars. But some won't.

I'm not sure Spotify is something to aim for. My understanding is that payments to musicians are pitiful.

It might be the best we can do, given that the price of information has plummeted, but I hope something better comes along.

People have been searching for the "iTunes of news" for over a decade. Guess it's a hard problem.

Also, at the end of the day, I think a lot of people would prefer ads over paying for content directly. What percentage of Spotify users are on the free plan dispite it's disruptive ads?

Didn't medium launch something like this recently?