Of course their friends who I don't know can also see my comment, and they quickly weigh in with their un-thought out vitriol. I try to keep the discussion going for a little while, but they quickly degenerate it into ad-hominem attacks (which is impressive because I am a stranger to them) and I give up.
Facebook thrusts humans into very unnatural environments and just says "have at it"
You can't both have your opinion matter, and disagreements of opinion not matter.
So you never confront each other about their opinions directly, you just let the market mediate for you.
Sounds similar to real life though when serious topics come up...some people aren't interested in their views being challenged, get overly defensive and don't care about what an ad-hominem attack is. You're best either avoiding those kinds of conversations or those kinds of people.
Online, there is no escape short of opting out entirely.
In all, social media gives a megaphone to strident opinions, and has a chilling effect on everyone else.
It is also possible that something about Facebook makes it harder to deal with, and I simply have left other platforms that have that problem to that degree, and I just haven't left, hoping that I will get it figured out.
I've been tempted to reply to anti-GM food posts for example but it's very obvious how it would degenerate.
Why not control yourself to not reply to people you know aren't going to have a healthy discussion with you? Surely the same issue exists in real life?