I think your reaction is a little knee-jerk. "Weird Sony" has been an in-joke for some time, here's Penny Arcade making fun of it in 2004: https://www.penny-arcade.com/comic/2004/12/13/the-sony-syndr... (when they didn't even like Apple yet). Sony has a noted history of these strange, slightly off-beat products that always sound more useful on paper than they turn out to be in practice.