They demonstrated true color in 2016. https://www.youtube.com/watch?v=N2V9iuTW3sA I would guess another 3 to 4 years to consumer availability.
(Also, some searching suggests that it's "tens of thousands of colors" rather than true color, but that's still a major improvement, and more than enough for the majority of the web sans photographs.)
My meaning by true color was color achieved through actual pigment pixels versus older E-Ink products like triton that achieved color through LCD-like RGB color filters on top of reflective/non-reflective pixels. The difference between the two is quite stark.
However in outdoor conditions (e.g. at the beach or a park) I still haven't seen any iPad or Samsung display as pleasing as my old mirasol display without backlight. If someone released a new mirasol display ereader today, I would buy it in a heartbeat
Personally, I'd love to read most web-pages on an e-ink display, due to the high contrast, minimal power usage, and great readability even in direct light. I don't care hugely about usability for dynamic content, but I'd want fast scrolling with no update artifacts.
Related question: what's the state of color e-ink displays? Seems like it should be possible to produce a bi-stable display with a little bit of color depth, even if just through filters and dithering.