Very few people have considered whether or not they should attempt to back up their Facebook account. Same's true for Flickr, Twitter, and Gmail.
I'm probably in the minority being so irresponsible with my own backups, but I'm not alone.
Google and Facebook have a lot on the line with regard to user trust of their reliability. Also, they can't monetize data that they've lost.
I'd rather have my own backup copieS and take my own responsibilities. The scenario you evoke here would not happen if you had proper backup strategy, two is one and one is none.
Compare that to their experience at home with personal gear. Many like the convenience and reliability of Facebook over their own technical skills or efforts. You'd have to convince those people... a shitload of people... that they should start handling IT on their own. Also note that there's many good, smart, interesting, and so on people that simply don't do tech. Anyone filtering non-technical or procrastinating people in a service will be throwing out lots of folks whose company they might otherwise enjoy.
So, these kinds of issues are worth exploring when trying to build a better social network.
Same with backups, lose your data to drive failure or theft once and suddenly having a backup strategy becomes a priority.
But as long as they have not been bitten once they don't care enough to actually do something proactive.