Compare that to their experience at home with personal gear. Many like the convenience and reliability of Facebook over their own technical skills or efforts. You'd have to convince those people... a shitload of people... that they should start handling IT on their own. Also note that there's many good, smart, interesting, and so on people that simply don't do tech. Anyone filtering non-technical or procrastinating people in a service will be throwing out lots of folks whose company they might otherwise enjoy.
So, these kinds of issues are worth exploring when trying to build a better social network.
Same with backups, lose your data to drive failure or theft once and suddenly having a backup strategy becomes a priority.
But as long as they have not been bitten once they don't care enough to actually do something proactive.