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Re:Horlicks, a drink Brits go to bed with and Indians wake u... by blowski on Wednesday April 05, 2017 @01:54PM (#14044067)
There's a word-of-mouth thing that Horlicks is good for you at bedtime. My parents and grandparents certainly told me this. I guess it's a legacy from when advertising rules were less strict.
Re:Horlicks, a drink Brits go to bed with and Indians wake u... by detritus on Wednesday April 05, 2017 @02:57PM (#14044590)
I think i have vague memories of advertising from the 80s implying as much, which if true would represent a good return on advertising, some three decades later!