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A comment on Horlicks, a drink Brits go to bed with and Indians wake up with. Parent comment

Re:Horlicks, a drink Brits go to bed with and Indians wake u... by piqufoh on Wednesday April 05, 2017 @11:20AM (#14042731)
In the UK Horlicks is largely marketed as a comfort drink (ie to relax and soothe you) and isn't advertised as having any 'special powers' - but then advertising rules in the UK can be pretty strict when compared to other places. It's interesting to see differences between markets (hence this article I guess).
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Re:Horlicks, a drink Brits go to bed with and Indians wake u... by blowski on Wednesday April 05, 2017 @01:54PM (#14044067)
There's a word-of-mouth thing that Horlicks is good for you at bedtime. My parents and grandparents certainly told me this. I guess it's a legacy from when advertising rules were less strict.
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Re:Horlicks, a drink Brits go to bed with and Indians wake u... by detritus on Wednesday April 05, 2017 @02:57PM (#14044590)
I think i have vague memories of advertising from the 80s implying as much, which if true would represent a good return on advertising, some three decades later!
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