Horlicks, a drink Brits go to bed with and Indians wake up with

Re:Horlicks, a drink Brits go to bed with and Indians wake u... by Symbiote on Wednesday April 05, 2017 @01:30PM (#14043849)

I don't think kids in the UK drink Horlicks, except perhaps if they're staying the night at grandma's.

'"Horlicks is a brand with a huge heritage," says Steve Davies, its marketing director in the UK. "But the product had quite an ageing profile - the core of our drinkers were over 60 years old - so the market was very slowly declining."' [1] (from 2005)

'Horlicks and Ovaltine tick along, but are generally sold to older people.' [2]

British children are more likely to drink milk at bedtime, perhaps flavoured with chocolate or Nesquik powder.

[1] http://www.telegraph.co.uk/finance/2928124/A-wake-up-call-fo...

[2] https://www.conveniencestore.co.uk/advice/products-in-depth/...

[ Parent | on HN ]

Re:Horlicks, a drink Brits go to bed with and Indians wake u... by teknologist on Thursday April 06, 2017 @01:43AM (#14048223)

I could count the number of times I've had Horlicks on the fingers of one hand and I was born and raised in the UK.

[ Parent | on HN ]

Re:Horlicks, a drink Brits go to bed with and Indians wake u... by selimthegrim on Wednesday April 05, 2017 @08:52PM (#14047056)

I was wondering why Ovaltine seemed to have basically disappeared from shelves during my college years (late 2000s)

[ Parent | on HN ]