McDonald's just a couple days ago announced a change from frozen to fresh beef patties in their Quarter Pounder, clearly to compete with Wendy's who joked about it on their Twitter (https://twitter.com/Wendys/status/847478772311834626).

I'm not sure what that says about your analogy. Perhaps Ford should have gotten started on this a long time ago and taken the hit then. Perhaps once Ford gets serious about electrics, their response will be equally as weak as McDonald's.