Buy it, unplug your existing modem, plug the new one in, and call Comcast. I had mine out of the box and up and running in all of 15 minutes (most of that was spent on hold and waiting for the modem to reboot).
The only thing I've ever needed was the serial numbers and such that are printed on the bottom of my modem.
Pro tip, the chat is much faster, tether to your phone for internet and do it via their web chat.
To that end, I've done the modem switch probably a dozen times for myself, family, or friends and I've never encountered any resistance from Comcast during the process. Though they did fat finger a MAC address or serial number one time.
To configure it, you just plug it in. I think you may have to call them after you plugged it in and then activate it on their end.
You can figure this sort of thing out with less than 1 hour of effort.
So those are my reasons.