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A comment on Chase had ads on 400k sites, then on just 5k, with same results. Parent comment

Re:Chase had ads on 400k sites, then on just 5k, with same r... by makomk on Thursday March 30, 2017 @05:28AM (#13993987)
Yeah. It feels like the New York Times is lying with statistics and fearmongering about "toxic sites" to encourage companies to only advertise with big sites - something that, as basically the biggest name in news in the US, they're positioned to benefit from financially.
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Re:Chase had ads on 400k sites, then on just 5k, with same r... by roganp on Thursday March 30, 2017 @07:58AM (#13994594)
If 98% of the sites generate what is rounding error on your sales, then you measure that benefit against the risk that your brand gets associated with a hate speech site (maybe in the nytimes no less). It's math alright, but it means that the brokers are not adding a whole lot of value.
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