Chase had ads on 400k sites, then on just 5k, with same results

Re:Chase had ads on 400k sites, then on just 5k, with same r... by dkuebric on Thursday March 30, 2017 @01:34AM (#13993166)

It's hard to tell from the article, but I don't think there was any change in Chase's advertising spend. My interpretation is that they are spending the same amount, but restricting bidding to a whitelist of sites.

If so, the fact that they don't see an impact in # of impressions means more about the ad exchange's bidding system and inelastic demand (or lack thereof) for inventory on those whitelisted sites.

I don't think this has anything to do with fraud.

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Re:Chase had ads on 400k sites, then on just 5k, with same r... by danjc on Thursday March 30, 2017 @02:58AM (#13993473)

Also entirely possible that the balance of the 400k websites account for a miniscule percentage of impressions.

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Re:Chase had ads on 400k sites, then on just 5k, with same r... by Trundle on Thursday March 30, 2017 @06:05AM (#13994111)

Yep, as far as I'm concerned this article is a non-event without data showing this isn't what happened. "Business slightly tweaks marketing expenses" just isn't as attractive and rant inducing.

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Re:Chase had ads on 400k sites, then on just 5k, with same r... by bigtimeidiot on Thursday March 30, 2017 @12:04PM (#13996561)

>Yep, as far as I'm concerned this article is a non-event without data showing this isn't what happened.

What other things should the article show "hasn't happened"? That will be quite a big list.

As the OP says, it's odd that people lean towards "everything is A-OK!". I guess there are many, many jobs that rely on the ad-tech bubble sustaining itself.

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Re:Chase had ads on 400k sites, then on just 5k, with same r... by AznHisoka on Thursday March 30, 2017 @04:45AM (#13993827)

this. everyone else is arguing about a red herring. but 10 or 20 of those sites probably accounted for over 90% of the clicks.

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Re:Chase had ads on 400k sites, then on just 5k, with same r... by imarg on Friday March 31, 2017 @07:34AM (#14002747)

They essentially say so in the article.

"Of the 400,000 web addresses JPMorgan’s ads showed up on in a recent 30-day period, said Ms. Lemkau, only 12,000, or 3 percent, led to activity beyond an impression."

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