I think it's asinine "free market" religious nonsense. If we had done this ~100 years ago with phones being rolled out to rural areas, the free market would have said pay $1000 a month for phone service. Instead the government forced everyone to pay a subsidy so it'd be cheaper in rural areas, and even cheaper for poor people anywhere including cities.

No one complained about this.

So now the idea is privacy is a commodity to be purchased, and freedom from ads is a commodity to be purchased. It's every man for himself, that leads to more distrust, less cooperation, and more acrimony and I think it's incompatible with a civil society. This classist variety of Republican/conservative/capitalist - whatever label to put on it - is vile. It's neo-aristocracy, and it's anti-democratic.