It is demeaning and patronizing to hear that you're victim and your race should be what defines you.
The author is trying to say "Here look at the cool business I built with a lot of work and talent. Check out the algorithm I am using etc." and journalist wants to instead write about "Poor black person somehow made it out of a poor neighborhood. Let's point out his race over and over...".
The narrative built could be that journalists are mistreating successful entrepreneurs by looking for stereotypes.
Also, someone could look at this article and think it signals that discussions about race and its effect on entrepreneurship are now actually harmful overall.
Another narrative could be that the archetypal black entrepreneur is well represented by this guy.
Alternatively, someone could build this into a narrative that black people aren't inordinately effected by poverty.
I don't personally think there is enough quantitative evidence relayed in the article to substantiate any of those narratives, but I'm pretty sure at least one or two of those narratives have been cognitively hardened in someone because they read this article.
Which narrative do you think that is?