I don't understand why this was down-voted, it's a very insightful quote and not the first time I've seen it.

People severely overestimate their own free-will and downplay the role of luck and external forces in their lives. If free-will was absolute and unlimited, then Facebook wouldn't be able to make any money from advertising. If you look at Facebook's income statement, you can actually quantify how much free-will Facebook took away from humanity.

Facebook's mission is basically to take free-will out of people and turn it into dollars for corporations.