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A comment on Intent to Deprecate and Remove: Trust in Existing Symantec-Issued Certificates. Parent comment

Re:Intent to Deprecate and Remove: Trust in Existing Symante... by zorpner on Thursday March 23, 2017 @01:25PM (#13941878)
As the neighbor comment points out, EV validation is absolutely not a waste of money. I've been part of A/B testing on most aspects of domain security and it's arguably one of the best ROIs out there for e-commerce sites.

They don't improve security -- that is true.

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Re:Intent to Deprecate and Remove: Trust in Existing Symante... by ceejayoz on Thursday March 23, 2017 @01:30PM (#13941932)
> I've been part of A/B testing on most aspects of domain security and it's arguably one of the best ROIs out there for e-commerce sites.

That's a bit hard to reconcile with the fact that Amazon.com can't be bothered to get one.

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Re:Intent to Deprecate and Remove: Trust in Existing Symante... by msbarnett on Thursday March 23, 2017 @02:19PM (#13942518)
Amazon as a brand already has the trust of visitors to the site, through sheer pervasiveness in our culture.

Non-household name eCommerce sites benefit significantly from quality signals like the EV bar, however.

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Re:Intent to Deprecate and Remove: Trust in Existing Symante... by rcthompson on Thursday March 23, 2017 @01:39PM (#13942051)
Most outliers are hard to reconcile with the mean.
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Re:Intent to Deprecate and Remove: Trust in Existing Symante... by the8472 on Thursday March 23, 2017 @01:39PM (#13942048)
amazon has brand recognition, they don't need to assuage people's semi-conscious perception of site trustworthyness.
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Re:Intent to Deprecate and Remove: Trust in Existing Symante... by prdonahue on Thursday March 23, 2017 @08:38PM (#13945632)
So you're serving an EV vs. DV/OV some random % of the time for same site and measuring conversions? Mind sharing the data?
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Re:Intent to Deprecate and Remove: Trust in Existing Symante... by therealmarv on Thursday March 23, 2017 @02:36PM (#13942720)
Wow, that's interesting. Would you mind share numbers like percentage of A and B group?
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