Re:The Gig Economy Celebrates Working To Excess
by rick_cheese on Thursday March 23, 2017 @04:33AM
(#13938157)
Yet all of these companies weave a wonderful narrative about changing the world, empowering people, giving them freedom and independence. Clearly the business models are based on exploitation of the downtrodden and uneducated. Due to clever PR many actually believe this is cool.
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Re:The Gig Economy Celebrates Working To Excess
by jamesblonde on Thursday March 23, 2017 @05:28AM
(#13938352)
This is a classic such example from Lyft:
http://creativity-online.com/work/lyft-junelife-is-better-wh...
Goebels would be proud. The granny is a lyft driver (1) by choice (2) it helps with her loneliness (3) she gets affirmation of her value to society.
Of course, the reality is that drivers drive Lyft through necessity, and it is lonely job much of the time.
The real kicker, though, is that the advertisement is not even to try and get more drivers. It's used to asuage middle-class guilt who are underpaying for the labour of one of their peers. Middle class people should think 'Hey, these people drive by choice, and it's fun. Win win!'