Maybe thats what you want, maybe not. What you want, I think, is value for the $5. The same way for example you want value for the $10 you pay Netflix. Netflix doesnt allocate subscription dollars based on hours of viewing. So for e.g. House of Cards costs 10s of millions of dollars to produce, while a documentary might only cost a few hundred thousand, but you might derive your $10 value from the documentary rather than HoC. In the same way if Medium can create a bouquet where both the sports stats junkie and tech news enthusiasts can find value then it could become interesting. I think the challenge for them is that people have gotten so used to text content being free that most people dont want to pay.