If it doesn't matter, they should pick easier ones.
They lost at least myself as a customer. I doubt I'm the only one on the planet who didn't buy a PC because he couldn't figure out the offer.
Well, to be honest, it sounds like you care about the "name" and thus the value the company trying to sell you a product wants you to believe that product is worth.
So apple could release the iPhone 8 with the same specs as the 3GS, and you'd get bamboozled because you can't be bothered to do your research before purchasing something.
1. Define: You first decide what you actually want 2. Search: Your search is entirely based on value for money (you have defined value before) 3. Decide: You read reviews and decide which one to take 4. Buy: Find the cheapest offer
Not once should you have to care about the name of the product, it simply does not matter.
There should be more than enough databases that let you sort and filter the latest notebooks.