Canonical didn't just get criticized for the Amazon search integration: a bunch of users jumped ship to other distros, especially Mint (which is basically Ubuntu + other DEs on top).

There's a good and simple lesson here: if you don't like a company's behavior, you need to be willing to jump ship. If you're not, then your complaints are futile and useless. Why should the company listen to you if you're not going to abandon them?