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Re:Apple is betting on augmented reality by phaser on Monday March 20, 2017 @11:16AM (#13914875)
When Jobs/Ive was crazy over Dieter Rams designs for Braun, the year was 2001 and music players were designed like if it was a gadget for Batman's belt.

For the years to come all apple designs made look the competition like ridiculous old technology.

Today, Apple designs like the watch and Macbooks follow the same tired idea of curvy, minimalistic Braun-like devices while some competitors are leapfrogging to new design paradigms, maybe trying to pull the same 2001 success of the iPod; Perhaps no one is there yet, but many years have passed and the taste of design is eager for the next thing.

Re:Apple is betting on augmented reality by j2bax on Monday March 20, 2017 @12:44PM (#13915598)
Simplicity in design seems like a fairly timeless design principle. Unfortunately, once you've simplified the design to its near simplest form, its hard to make design updates that feel significantly advancing.
Re:Apple is betting on augmented reality by santaclaus on Monday March 20, 2017 @02:38PM (#13916542)
> while some competitors are leapfrogging to new design paradigms

Which competitors/designs do you think are beating out Apple?

Re:Apple is betting on augmented reality by abritinthebay on Monday March 20, 2017 @09:56PM (#13919216)
Given that every phone and laptop design is a weak derivative of Apple's work I too am curious.

Even many newer smart watches are trending to more Apple-like