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Re:Spotify is gaining leverage over record labels by anotherthrow2 on Saturday March 18, 2017 @10:48PM (#13904866)
This is nothing more than PR fluff. Spotify is in big trouble, as waging war with Apple is proving to be far more costly than they expected.

I want to know how much Techcrunch got paid for this advertisement.

Re:Spotify is gaining leverage over record labels by refulgentis on Saturday March 18, 2017 @11:28PM (#13904989)
My instincts feel that way, but Apple Music announced they crossed 20 million paid users in 12/2016, 40% of Spotify's 50+ million. Anecdotally, discover weekly is a tremendous hit.

Makes you wish for functional public capital markets so we knew the real story.

Re:Spotify is gaining leverage over record labels by JamilD on Saturday March 18, 2017 @11:39PM (#13905023)
Spotify has partnered with telecoms, newspapers, and others to provide bundled subscriptions -- inflating their "paid" subscriber amount.

A good chunk of those 50m aren't paying $10/mo; they've expanded their partnerships (in part) to inflate that number.

Re:Spotify is gaining leverage over record labels by anlif on Sunday March 19, 2017 @02:56AM (#13905705)
There's also Spotify family. I'm paying 15 USD for 5 (extended) family members. Dirt cheap. Discover weekly is amazing. Wish for the best for Spotify.
Re:Spotify is gaining leverage over record labels by newsat13 on Sunday March 19, 2017 @12:42AM (#13905216)
Very interesting. Can you give me some pointers on what kind of partnerships they have?
Re:Spotify is gaining leverage over record labels by jeremymcanally on Sunday March 19, 2017 @12:45AM (#13905230)
Every Starbucks barista (who's worked at Starbucks for some number of months) receives a free Spotify subscription, for example.
Re:Spotify is gaining leverage over record labels by jaylynch on Sunday March 19, 2017 @12:47AM (#13905235)
Here in Australia, Vodafone (a mobile carrier) have been bundling Spotify Premium with their contracts, for example: https://www.whistleout.com.au/MobilePhones/News/Vodafone-rev...

Interestingly Apple did a similar thing with Telstra (the largest, formerly state owned carrier), with a year free on 1 year contracts.

That has now become more of a free trial sort of deal though: https://www.telstra.com.au/applemusic

Re:Spotify is gaining leverage over record labels by yellow_postit on Sunday March 19, 2017 @01:13AM (#13905342)
NYTimes All Access subscription ($5/week) includes a free year of Spotify premium.
Re:Spotify is gaining leverage over record labels by bogomipz on Sunday March 19, 2017 @12:05PM (#13907881)
The most recent one I heard was a partnership with the New York Times, which seems like an odd partnership to me:

https://www.forbes.com/sites/cheriehu/2017/02/13/spotify-new...

Re:Spotify is gaining leverage over record labels by brennebeck on Sunday March 19, 2017 @12:58AM (#13905277)
Here in the Philippines the major providers bundle Spotify with data plans. Also, a family subscription here is a fraction of what it was back home in the US (~P159 vs ~$10+)
Re:Spotify is gaining leverage over record labels by ripdog on Sunday March 19, 2017 @01:06AM (#13905312)
In New Zealand, Spark (our largest telco, the ex-state monopoly) offers free Spotify with their mobile plans.
Re:Spotify is gaining leverage over record labels by mattm on Sunday March 19, 2017 @01:04AM (#13905305)
With Rogers in Canada some plans get Spotify free for 6 months.
Re:Spotify is gaining leverage over record labels by bogomipz on Sunday March 19, 2017 @11:54AM (#13907812)
And students at accredited universities in the US get half price($5.00) a month subscriptions.
Re:Spotify is gaining leverage over record labels by andkenneth on Sunday March 19, 2017 @01:03AM (#13905297)
I switched from Google Play Music to Spotify specifically because of Discover Weekly and the curated playlists that spotify hosts. I pretty much only listen to music from one of those two.

Conversely, the "daily mix" playlists seem to be utter crap for me.

Re:Spotify is gaining leverage over record labels by Sharlin on Sunday March 19, 2017 @03:00AM (#13905721)
Heh, it's the opposite for me. I rarely get anything out of Discover Weekly (just too random) but the daily mixes work well.
Re:Spotify is gaining leverage over record labels by sk5t on Sunday March 19, 2017 @01:33AM (#13905441)
I like the daily mixes, possibly because I have hundreds of saved songs across dozens of playlists.
Re:Spotify is gaining leverage over record labels by k-mcgrady on Sunday March 19, 2017 @07:24AM (#13906461)
Discover weekly is great but Apple Music now has the same thing (My New Music Mix) and an additional 'My Favourites Mix' which is kind of a weekly playlist made up of songs they think you already like but haven't heard in a while and one or two songs you don't know but by artists you already like.
Re:Spotify is gaining leverage over record labels by danieldisu on Sunday March 19, 2017 @08:04AM (#13906599)
I think discover weekly is much more than that, and that is precisely what makes discover weekly so good!!
Re:Spotify is gaining leverage over record labels by k-mcgrady on Sunday March 19, 2017 @08:44AM (#13906749)
>> I think discover weekly is much more than that

I don't understand. The 'My New Music Mix' feature is exactly the same as Discover Weekly. It presents you a weekly playlist of music you don't know yet but might like based on your listening patterns. I've used both extensively (I have subscriptions to Apple Music and Spotify) and they do the same thing (although obviously with different algorithms).

Re:Spotify is gaining leverage over record labels by visarga on Sunday March 19, 2017 @01:00AM (#13905289)
> Anecdotally, discover weekly is a tremendous hit.

Would be nice to try, but it is restricted for me.

Re:Spotify is gaining leverage over record labels by bogomipz on Sunday March 19, 2017 @11:46AM (#13907775)
Agreed, I came here to say the same thing, namely this is a PR fluff piece, not serious journalism. I don't believe there is a records executive at any of the major 3 labels that is legitimately concerned about Spotify gaining "leverage" over them. And like you mentioned Apple seems to be quietly growing its subscribers in leaps in bounds:

https://9to5mac.com/2017/02/13/apple-music-subscribers-past-...

Re:Spotify is gaining leverage over record labels by foota on Saturday March 18, 2017 @10:50PM (#13904872)
I don't have any real reason to believe so, but I doubt techcrunch would accept money straight up for an article.
Re:Spotify is gaining leverage over record labels by bredren on Sunday March 19, 2017 @12:02AM (#13905101)
You absolutely can buy your way on there. You pay a PR firm with a strong enough relationship with an editor to get anything on there.

This goes for traditional news orgs as well.

Re:Spotify is gaining leverage over record labels by funkyy on Saturday March 18, 2017 @11:10PM (#13904937)
There is an actual price list for those if you know where to look and you know right people.
Re:Spotify is gaining leverage over record labels by anotherthrow2 on Saturday March 18, 2017 @11:01PM (#13904907)
Access to scoops and leaks, which translate into articles that get page views, which translate into ad dollars, is an indirect way to pay off a journalist.
[dead]
Re:Spotify is gaining leverage over record labels by coldtea on Sunday March 19, 2017 @12:13AM (#13905138)
>So by your logic they are 'bribing' the journalist and 'paying them off' by 'giving them a scoop'?

Yes, it happens often. Journalists get paid with scoops, etc (aka in the industry as "access") and that buys some favorable pieces and a sympathetic ear on the other side.

Here's an example (there are countless others from all parties and from tons of companies): http://gawker.com/this-is-how-hillary-clinton-gets-the-cover...

>Ergo - every decent news story amounts to 'bribery'?

Where did you came with this weirdo conclusion?

Bribing a journalist/media with scoops if something that happens, not something that ALWAYS happen -- so it doesn't apply to "every decent news story".

For one, not every scoop has been leaked to the outlet breaking it by the company/organization that the scoop is about.

>I think you bit your tongue on that one.

No, he really didn't.

Re:Spotify is gaining leverage over record labels by shard972 on Saturday March 18, 2017 @11:40PM (#13905028)
Is this not the main criticism leveled at big press outlets during Obama's administration? That they were too easy on reporting and justified it by saying you need to be to get the scoops.
Re:Spotify is gaining leverage over record labels by rglullis on Sunday March 19, 2017 @12:45AM (#13905231)
> Every decent news story amounts to bribery?

George Orwell's "Journalism is printing what someone else does not want printed: everything else is public relations" is the best filter to apply in these situations.

Re:Spotify is gaining leverage over record labels by im3w1l on Saturday March 18, 2017 @11:42PM (#13905035)